All Year Round
ObjectiveObjective

Objective

Typically thought of as a beer to choose during the summer or for special occasions, Peroni Nastro Azzuro wanted to close the sales gap during the winter months. We saw this as the perfect time to remind audiences that the superior Italian Taste of Peroni Nastro Azzurro is the same all year round. 🍻

Approach

To launch the brand's first ever winter and festive campaign, we partnered with Bafta-winning director Tom Green and Stink Films to create a truly special spot, which was part of a wider 360 campaign. Initially launching in the UK across cinema, social, digital, DOOH and also on impactful London bus wraps, before rolling out to more key markets.

Results: 

Our Peroni Nastro Azzurro “Live Every Moment - All Year Round” ad was announced as a winner in global Creative Effectiveness Awards 2024  - placing us in the top 1% from thousands of global ads tested by Kantar over the last year. In a category that will often not move away from showing crisp refreshing pints in the sun, we are so proud to prove that approaching things with a disruptive attitude can prove hugely effective.

ApproachApproach

Results

Results

Results

All Year Round

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