To launch the brand's first ever winter and festive campaign, we partnered with Bafta-winning director Tom Green and Stink Films to create a truly special spot, which was part of a wider 360 campaign. Initially launching in the UK across cinema, social, digital, DOOH and also on impactful London bus wraps, before rolling out to more key markets.

Results: 

Our Peroni Nastro Azzurro “Live Every Moment - All Year Round” ad was announced as a winner in global Creative Effectiveness Awards 2024  - placing us in the top 1% from thousands of global ads tested by Kantar over the last year. In a category that will often not move away from showing crisp refreshing pints in the sun, we are so proud to prove that approaching things with a disruptive attitude can prove hugely effective.