Next up, Peroni Nastro Azzurro wanted to announce the arrival of their major brand campaign for the year, in an attention-grabbing way.
Signalling their new positioning of ‘Live Every Moment’ via a smart use of media that would be as unmissable as possible, challenging our TTL model of strategically devising, creating, producing and placing communications.
Piccadilly Lights was key in driving impact and stature, with PNA being the first lager brand to ever feature on the prominent Central London and world renowned site.
A 3D ribbon was created to enhance and drive engagement with our target audience – one of the first forced perspective executions on this site.
Adding to the experience, the public were directed to make a short to hop to a local bar takeover, where the crisp premium lager was exclusively available to trial within a beautifully crafted brand world setting.
21.44m impacts / 8.3m beer drinkers
Brand: overall equity stabilised and was maintained over a 9-month period, following sustained investment, increased scale of comms and greater availability in market.
Post Piccadilly Lights, PNA’s London-only audience saw a drastically sustained improvement in brand health, which carried all the way through into early November.
21.44m impacts / 8.3m beer drinkers
Brand: overall equity stabilised and was maintained over a 9-month period, following sustained investment, increased scale of comms and greater availability in market.
Post Piccadilly Lights, PNA’s London-only audience saw a drastically sustained improvement in brand health, which carried all the way through into early November.
21.44m impacts / 8.3m beer drinkers
Brand: overall equity stabilised and was maintained over a 9-month period, following sustained investment, increased scale of comms and greater availability in market.
Post Piccadilly Lights, PNA’s London-only audience saw a drastically sustained improvement in brand health, which carried all the way through into early November.
21.44m impacts / 8.3m beer drinkers
Brand: overall equity stabilised and was maintained over a 9-month period, following sustained investment, increased scale of comms and greater availability in market.
Post Piccadilly Lights, PNA’s London-only audience saw a drastically sustained improvement in brand health, which carried all the way through into early November.
