Capture Crew
ObjectiveObjective

Objective

Oppo had great tech, big platform sponsorships and celebrity endorsements, yet somehow, they still lacked brand power. This was because they had forgotten one core element. People won’t engage with your brand if they don’t know what you are and what you do.

Approach

Our approach was to place their tech brilliance firmly in the hands, hearts and minds of target consumers, while harnessing the power of their sports sponsorship of Wimbledon. And so... The Oppo capture crew was born.

A socially powered competition mechanic, where entrants vied for the opportunity to be elected to the inaugural ‘Oppo Capture Crew’ - a team of artistic photographers enjoying never before seen levels of access to the tournament, giving them the ability to showcase the latest Oppo handsets’ incredible camera features.

We took the best snaps of the fortnight and played them out ‘Live’ across DOOH displays, nationwide. Celebrating the phones, the consumers, the brand and the partnership!

ApproachApproach

This social recruitment campaign delivered the best results the brand has seen in the UK. Brand tracking undertaken post tournament saw Oppo defying the category trend of flat or falling metrics, with significant gains through the funnel across both functional and emotional measurement.

Brand awareness  +14pts
Brand consideration  +7pts
Premium / high-end equity  +2pts
Humanistic equity  +5pts

The campaign delivered on all its objectives, going above and beyond on awareness-driving and consideration, planting it as a premium and innovative device brand across the UK.

Results

This social recruitment campaign delivered the best results the brand has seen in the UK. Brand tracking undertaken post tournament saw Oppo defying the category trend of flat or falling metrics, with significant gains through the funnel across both functional and emotional measurement.

Brand awareness  +14pts
Brand consideration  +7pts
Premium / high-end equity  +2pts
Humanistic equity  +5pts

The campaign delivered on all its objectives, going above and beyond on awareness-driving and consideration, planting it as a premium and innovative device brand across the UK.

Results

This social recruitment campaign delivered the best results the brand has seen in the UK. Brand tracking undertaken post tournament saw Oppo defying the category trend of flat or falling metrics, with significant gains through the funnel across both functional and emotional measurement.

Brand awareness  +14pts
Brand consideration  +7pts
Premium / high-end equity  +2pts
Humanistic equity  +5pts

The campaign delivered on all its objectives, going above and beyond on awareness-driving and consideration, planting it as a premium and innovative device brand across the UK.

Results

This social recruitment campaign delivered the best results the brand has seen in the UK. Brand tracking undertaken post tournament saw Oppo defying the category trend of flat or falling metrics, with significant gains through the funnel across both functional and emotional measurement.

Brand awareness  +14pts
Brand consideration  +7pts
Premium / high-end equity  +2pts
Humanistic equity  +5pts

The campaign delivered on all its objectives, going above and beyond on awareness-driving and consideration, planting it as a premium and innovative device brand across the UK.

Capture Crew

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14 Garrick Street
London
WC2E 9BJ
United Kingdom

info@troublemaker.co.uk

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