Strawberry Smash
ObjectiveObjective

Objective

Become the global reference for true quality quintessential London Dry Gin by leveraging their partnership with Wimbledon and the re-release of Strawberry Smash Gin, to become the drink of the summer.

Approach

We aimed to instil excitement and drive engagement with the return of Strawberry Smash Gin among white spirit drinkers by turning-up in 'treat yourself' moments to drive increased awareness, consideration and direct response from the customer.

The campaign was designed with the secondary objective of increasing Sipsmith's audience sizes to improve the scale in the lower conversion funnel, long-term.

ApproachApproach

Reached 71% of the 5.4m target audience of 35+ white spirit drinkers, driving a 238% increase in site traffic and a 181% increase
in conversions over the eight-week-long campaign period.

Results

Reached 71% of the 5.4m target audience of 35+ white spirit drinkers, driving a 238% increase in site traffic and a 181% increase
in conversions over the eight-week-long campaign period.

Results

Reached 71% of the 5.4m target audience of 35+ white spirit drinkers, driving a 238% increase in site traffic and a 181% increase
in conversions over the eight-week-long campaign period.

Results

Reached 71% of the 5.4m target audience of 35+ white spirit drinkers, driving a 238% increase in site traffic and a 181% increase
in conversions over the eight-week-long campaign period.

Strawberry Smash

Contact info

14 Garrick Street
London
WC2E 9BJ
United Kingdom

info@troublemaker.co.uk

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Trouble Maker Inc Limited
Registered in the United Kingdom: 12023167