Because We Can
ObjectiveObjective

Objective

XIXO, a brand that produces carbonated soft drinks covering everything from cola to iced tea, found itself competing with the biggest brands on the planet. They needed to find a way to take on the giants of the sector (Coke, Fanta, Lipton etc.), all at the same time and with a tiny fraction of their respective budgets.

Approach

We wanted to push the boundaries of typical launch tactics and instead devise a holistic Masterbrand position that both brand and SKUs could hark back to. How? By using the competitor’s brand heritages against them. We didn’t see their histories as heritage, we saw it as baggage. XIXO produce cleaner, fresher drinks, with no aspartame and with fully recyclable cans, because they’re a modern drinks company not a dinosaur legacy business. XIXO gives consumers what they really want from their colas, orange sodas and ice teas, because we can - where others just can’t.

ApproachApproach

Results

Results

Results

Because We Can

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Trouble Maker Inc Limited
Registered in the United Kingdom: 12023167