There’s something enjoyable about taking a big idea like ‘Apple Intelligence’ and grounding it in the hilariously relatable world of local leisure centres and failing selfie attempts. With Matt Berry returning as the voice of reason and revelation and a clear message about innovation and value, this campaign continues to build iD Mobile’s brand world in a way that’s warm, disruptive and unmistakably them.
See The Light with Apple Intelligence” is another bold step in iD Mobile’s journey to position itself as the UK’s ‘home of value’ and as a brand that not only offers exceptional savings but also helps customers unlock the true potential of the world’s best technology.
